Decoding the secrets inside Apple’s event invitations
Apple’s next event is just around the corner, and die-hard fans have been scouring the latest invitation for clues about what new products and features may be in the cards.
It’s a long-held belief that Apple hides things inside its event invitations, but we wondered whether this search for secrets ever bore any fruit (sorry) — and if it did, what sort of hints there are.
To find out, we scoured every invitation over the past 21 years and compared them against the various products subsequently announced at each event.
Early on, until around 2013, Apple took an approach best described as, well, blunt. Take the event from October 2001,
And it turns out, again and again, Apple buries clues in plain sight. But discerning their meaning is not so simple.
pple appears to use several frequently varied approaches to leaving hints that are often difficult to decipher ahead of time.
In order to get anything out of the invites, we have to learn how to follow the trail of breadcrumbs in the first place.
Early on, until around 2013, Apple took an approach best described as, well, blunt. Take the event from October 2001,
when Apple sent out a paper invite promising the launch of a “breakthrough” new product. “Hint: it’s not a Mac,” the invite read. No subtlety.
when Apple sent out a paper invite promising the launch of a “breakthrough” new product. “Hint: it’s not a Mac,” the invite read. No subtlety.